Notabene Shoes


Yael Freifeldt

 Strong women who dare to follow their dreams in their work life and private life is a true inspiration at Notabene. It is the women who inspire us in their own special ways with their willpower, abilities and skills. We have asked these women where they find their inspiration, what has lead them to where they are today and what gets them out of bed in the morning. Get to know PR Director, of her own company, Yael Freifeldt through these five essential questions.


What gets you out of bed in the morning?

My two-year-old daughter, who usually wakes up between 05:00 and 05:30 in the morning. I am most certainly not a morning-person, but with small kids it is not an option ;-)

What characterizes your life right now?

My life right now is a wonderful mix of time with my amazing children, my wonderful husband and a job that I love. It’s often chaotic, but in a good way ☺

How do you find your work/life balance?

I find it hard. When you’re self-employed and love your job, you can work all the time. I try to put my phone away when I pick up my kids from school and kindergarten and just spend time with them. It is sometimes easier said than done. As a business owner, you are almost never truly off and even though I am on the floor playing Duplo with my little daughter or at a football match with my son, I sometimes have to answer a call or reply to an email or other work-related stuff. I try to sort in what’s important to reply to in the moment and what is not; some things can easily wait to the following day or the evening when the kids are asleep. My boyfriend and I often work in the evening when the kids are asleep – he is also self-employed.

Has there been a turning point, which has helped define the woman you are today?

I think there are a lot of turning points in my life but when I became a mother to my oldest son Noah, almost ten years ago at 28 years old, it was a very big and personal turning point for me. I went from partying every weekend in London with all my friends to being forced to deal with diapers, breastfeeding and way too little sleep.

Another turning point in my life was when I started my own business 5 years ago. It was a dream I’ve had for many years, which became a reality due to many different factors.

What inspires you these days?

Oh, so many things inspire me. My showroom is packed with a lot of beautiful new collections in the most beautiful colours and prints. I look at them every day and become super inspired, praying for spring to soon arrive. I am crazy about the French brand Indress’ pretty and peculiar universe – with lots of feathers, silk and pastel colours.



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