A New Chapter Begins
Notabene is evolving from a Copenhagen flagship store to a global digital brand.
For almost 30 years, Notabene has been rooted in craftsmanship, comfort and confidence — shaped in Copenhagen and worn by women around the world.
Now, we are taking the next step.
“Notabene was born in Copenhagen, but it was always meant to grow beyond one address. Going digital allows us to build a stronger, clearer and more inspiring universe for women everywhere.” — Martin Friis, Founder
From a physical flagship to a digital destination
From March 1 2026, Notabene will live entirely online.
Going 100% digital allows us to create a more focused and inspiring brand universe — where storytelling, guidance and design stand clearer, and where we can be closer to women wherever they are.
WHAT REMAINS AND WHAT CHANGES?
What stays
– Our creative home in Copenhagen
– Our dedication to quality and craftsmanship
– Our focus on women and how they move through the world
What changes
– Our flagship will be digital and no longer a street address
– Our reach becomes global
– Our relationship with you becomes digital-first
Our ambition is to meet our customers where they are already.
Notabene scales internationally and meets women where they are already discovering, exploring and engaging with fashion — online, across borders and without limitations.
We take it a step further.